This upcycling project was founded in 2015 in collaboration with Ukrainian eco-activist Natalia Isupova. Each item is unique in converting used men’s high quality shirts into funny blouses for women by changing fit and printed pocket. First symbol of the project was an “eye” which was borrowed from the main collection of the brand. In 2016 we created series of “faces” prints, each of them, like emodji, transmits client’s mood. #theshirtproject was supported by Eurovision star Jamala, DJ Katro Zauber, TV and radio host Vasilisa Frolova, fashion editor of Vogue.ua Julia Pelipas, activist Zhenya Kuleba, publisher Dana Pavlychko and many others.